Lead qualification

Every incoming enquiry becomes a qualified lead

On the phone with Fair Call, on your website with Fair Chat: the AI understands the need, asks your qualification questions and passes a complete record to your sales team.

With Fair Call Fair Chat

Every incoming enquiry becomes a qualified lead
The problem

Leads do not wait.

Enquiries that go cold

A lead who does not get a quick answer contacts a competitor.

Incomplete information

A name and a number scribbled down are not enough to prepare a good callback.

Sales reps tied up

Sorting out unserious enquiries takes time that should go to real projects.

How Fairwai handles it

Qualification in your own style.

You write the questions, the AI asks them naturally.

01

It listens to the need

Project, context, urgency: it lets the lead speak, then rephrases.

02

It qualifies

Size, budget, timing, area: it follows your criteria, and never quotes a firm price.

03

It passes on the record

The record reaches your CRM or your inbox, with the summary and the priority.

What changes

Your sales reps call back the right contacts, at the right time.

  • Instant response. Every enquiry is handled within the minute, even in the evening.
  • Record in the CRM. HubSpot, Salesforce or Zoho CRM, with no re-entry.
  • Sales meeting booked. For hot leads, it books a slot directly.
  • No invented prices. It never commits to a price you have not provided.
Call excerpt, software vendor
LeadHow much does your offer cost for 10 users?
ClaireThe price depends on your needs, so I cannot quote it now. So the right adviser can call you back: which tool do you use today, and when is your project due to start?
LeadWe are on Excel, and we would like to start in January.
ClaireThank you. I am passing on your request, and an adviser will call you back today.
Record created in HubSpot: 10 users, start in January, high priority.
Integrations

The record lands directly in your CRM.

HubSpotSalesforceZoho CRMGoogle AgendaSlackZapier

All integrations

Questions

Your questions about lead qualification.

Another question? Talk to the team

Can I set my own qualification criteria?

Yes. You write the questions to ask and what makes a lead a priority; the agent sticks to them.

Are leads saved in my CRM?

Yes, with HubSpot, Salesforce and Zoho CRM. For other tools, Make, Zapier, n8n or a webhook pass the record on.

Can it book a sales meeting?

Yes. Connected to your sales reps’ calendars, it offers a slot to qualified leads.

Does it also work on my website?

Yes, with Fair Chat: the same agent qualifies visitors in writing and can call them if they wish.

The easiest way is to hear it.

One minute on the phone with Claire, our voice agent, then 30 minutes with the team if you’d like.