AI chatbot for your website: what it should do (and what it should never do)

The chatbot has become a common feature of websites. But between a window offering three fixed buttons and an assistant that makes up its answers, there is a world of difference. Here are the criteria we used when designing Fair Chat.

1. It draws on your content, not on a script

A modern AI chatbot does not need a decision tree. It reads your website and the documents you give it (prices, terms, FAQ) and looks for the answer to each question there. You have nothing to program, and an updated page is taken into account.

2. It knows how to say “I don’t know”

This is the most important criterion. A chatbot that improvises a delivery time or a discount creates a business problem. Fair Chat answers only from your sources and, when the information is missing, it says so and offers to pass the request on.

3. It cites its sources

Every answer should be verifiable. In the conversation history, you can see which page or document each answer comes from: you know what to correct if a piece of information is out of date.

4. It acts, it does not just answer

A visitor who asks a question often has a project in mind. A good chatbot takes the quote request, books an appointment in your calendar, or leaves a complete message for your team.

5. It hands over at the right moment

Some requests deserve a real conversation. Fair Chat transfers to your team with a summary of the exchange and, when it is simpler, it offers to call the visitor straight away, using the same AI as Fair Call, your voice agent.

6. It respects your visitors and your data

Hosting in Europe, GDPR compliance, data not used to train models: these criteria should be checked before any installation. They are detailed on our Security page.

For shop owners, see also our page on AI for retail, and for sales teams, lead qualification.